Ah, I’ve been telling people this for about three years now. Something to think about gang, the new thing to do during commercials is to play on the mobile internet. Now, if someone sees a commercial that interests them, and they go to that company’s website and it doesn’t work on their mobile device, its a fail. It actually could qualify as a ‘you’re doing it wrong’. But to prevent an all out rant, I’ll just give you the link and you can see for yourself.
Case in point: if you’re advertising on TV, you had better pay it off with a good mobile presence.